The 5 Best Apps for Your Shopify Store in 2022

In addition to making it easy to build your e-commerce site, Shopify offers a wide range of apps to improve your store and boost sales. Here are the 5 best apps for a Shopify store.

1. Plug in SEO to improve your Shopify search ranking

Before landing on your site, the vast majority of internet users run a Google search first. It’s therefore essential that your site is optimized for search engines. The Plug in SEO app guides you in improving your pages, so that search engine crawlers can clearly identify and index them.

Plug in SEO reviews every element of your pages, including meta titles and meta descriptions. It processes an unlimited number of sales pages and blog posts. The app checks and fixes your H1, H2 and H3 headings, as well as image ALT tags, file names, duplicate page titles and page descriptions.

Plug in SEO is simple to set up. Here are its main features:

• adding structured data or rich snippets;
• editing all your SEO data;
• suggesting SEO templates for meta titles and meta descriptions;
• fixing headings, image ALT tags and file names;
• SEO for special pages;
• blog optimization;
• fixing 404 broken links;
• keyword tools;
• multilingual support;
• Google Search Console integration;
• help resolving SEO issues.

Plug in SEO guarantees constant updates whenever search engines change their ranking policies.

2. Sumo to grow your subscriber list

Email marketing remains a powerful lever for driving sales. Sumo gives you a range of tools to help you capture your visitors’ email addresses. It lets you increase conversions and generate more sales for your Shopify store.

The goals of Sumo are as follows:

• increasing average order value by engaging customers with strategically placed incentives;
• creating unique offers and discounts, along with attractive forms offering unique discount codes;
• reducing cart abandonment by detecting customers about to leave their cart and offering them an incentive to complete their purchase;
• increasing conversions and sales by automatically sending a targeted follow-up email when subscribers view your products without buying;
• growing your email list by collecting addresses through high-converting sign-up forms as visitors browse your site, so you can follow up with them later and turn them into customers.

3. Omnisend to automate your email marketing campaigns

Omnisend is an email and SMS marketing platform used by more than 70,000 online merchants looking to increase their sales without increasing their workload. It lets you follow up with prospects and strengthen the relationship with your customers. Full Shopify integration, pre-built automation workflows and an intuitive no-code editor make it very easy to get up and running.

Turn your store’s visitors into buyers with automations designed for e-commerce:

• abandoned cart recovery emails;
• sales and order follow-up emails;
• product and browse abandonment emails;
• welcome emails for new subscribers;
• win-back, cross-sell and reactivation emails for customers likely to unsubscribe;
• emails encouraging customer reviews and product ratings;
• newsletter sending;
• drag-and-drop email builder;
• ready-to-use email templates adapted to all device types;
• unique coupon codes;
• automatic product selection list;
• product recommendations.

Omnisend gives you all the tools you need to analyze your marketing campaigns. You get reports on your campaign performance, a live view of visitor activity in your store, customer lifecycle stages and a sales dashboard.

4. Loyalty, Rewards & Referrals to create and manage loyalty programs hassle-free

Acquiring new customers takes more effort than retaining your existing ones. Loyalty, Reward & Referrals offers tools to build customer loyalty through a rewards program. The app offers customized bonuses, as well as campaigns based on a points system to encourage your customers to come back to your store.

Rewards can take the form of payment with points, free shipping, percentage discounts or fixed-amount discounts. You can also create special days when customers earn double or triple points.

The app offers a multilingual version that lets you translate your offers into English, Chinese, German, Japanese and Spanish. Customers are also rewarded when they refer new customers.

You can customize designs for both desktop and mobile. Sends can be batched, allowing you to handle large volumes.

5. Yotpo to collect your customers’ reviews

Collecting customer reviews is essential for an online store, and Yotpo is designed to help you gather them. Using this app helps you earn the trust of customers who rely on the reviews of previous visitors.

Yotpo lets you:

• collect reviews, ratings and photos from your customers;
• increase conversions by displaying reviews;
• generate traffic by showing ratings in organic search results and Google ads;
• share your best reviews on social media.